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Close Every Sales Call
Master Sales Closing Techniques and Sales Management Skills
Learn how to be Successful in Sales
and Sales Management!
Sales is a profession and needs to be treated that way. Learning your craft and what it takes to close business from others is the fastest way to success.
Most of the time, being able to sell better than the next guy in the door is often all that you need — but that's easier said than done.
This book will teach you what it takes to become an “All Pro” salesperson, and then, teach you how to pass those skills onto your sales force and make your company successful!
Transform Your Sales Career with Proven, Common-Sense Strategies
Whether you're starting your sales journey, looking to sharpen your closing skills, or managing a team that needs to perform better, Close Every Sales Call delivers the practical, no-nonsense guidance you need to succeed in today's competitive marketplace.
For Sales Professionals
The first half of this book is your roadmap to becoming a true sales professional. You'll learn not just what to do, but how to do it effectively. From mastering the sales process to tracking your results, you'll discover the techniques that separate good salespeople from great ones.
For Sales Managers
The second half tackles the unique challenges sales managers face every day. Learn proven methods to train your team, implement systems that drive accountability, and develop a sales culture that consistently hits targets. Managing sales isn't just about motivation—it's about structure, measurement, and smart coaching.
Why This Book Is Different
Most sales books overcomplicate the process. Close Every Sales Call cuts through the noise with a simple, powerful principle: do more of what works and less of what doesn't. This isn't about gimmicks or manipulation—it's about understanding the logical, proven sales process and executing it with discipline.
The truth about sales success: Time is your most valuable asset and your biggest enemy. This book shows you how to master time management, prioritize high-value activities, and eliminate the habits that keep average salespeople stuck.
What You'll Learn
This comprehensive guide covers everything you need to excel in sales and sales management:
Who Should Read This Book?
Sales Professionals: If you're ready to stop winging it and start treating sales as the profession it is, this book will give you the structure and skills you need to consistently close more business.
Sales Managers: Struggling to get your team to perform? Learn how to track the right metrics, coach effectively, and build systems that create accountability without micromanaging.
Entrepreneurs and Business Owners: Every business owner is a salesperson. Whether you're selling your vision to investors or your product to customers, these fundamentals will help you grow your business.
Sales Success Is Learnable—And You Can Master It
The skills that separate top performers from the rest aren't mysterious. They're systematic, logical, and completely learnable. Close Every Sales Call proves that ANYONE can be successful in sales with the right approach, dedication, and understanding of what actually works.
Stop guessing. Start closing. Get your copy today and discover why sales professionals and managers are calling this the most practical sales book they've ever read.
What Readers Are Saying
"Ed Rich has a writing style that makes this book a very easy read. He takes you through a story while pinpointing the things that can help to make you successful in sales. This book would be helpful for all but especially those starting out, and I would recommend this book to anyone in sales. I've been selling for over 35 years and learned a few things after reading his book."
— Tom D., B2B Sales Executive
""Close Every Sales Call" is a wonderful resource for sales people of all stripes. It's a needed primer for those starting off in the field. It's also an excellent refresher for veteran road warriors and sales directors, reminding them of the blocking-and-tackling efforts that got them to where they are today. For me, the best part of the book is Ed Rich's real-world anecdotes that make "Close Every Sales Call" relatable and easy to follow.
I had the pleasure of working with Ed for many years. When I began my sales career, Ed kindly shared much of the advice he doles out in "Close Every Sales Call." He helped me get organized and emphasized how organization translates to saved time and successful sales. Later in our careers, Ed and I traveled domestically and internationally, meeting with clients and practicing what he preaches in this book.
The tactics Ed shares in "Close Every Sales Call" work. Great sales people are hard to find. But if more people in the sales profession practiced what Ed preaches, there would be more happier customers as well as happier sales people, sales managers and boards of directors.
I highly recommend "Close Every Sales Call." The audio book is especially fun to listen to."
— Brennan L., Vice President - Sales
"Ed Rich has captured many of the most essential golden nuggets needed to be a successful sales professional. Having spent 45 years in a business development and sales management role, I found myself recognizing and agreeing with a multitude of the principles Ed covers in his book. I found his narrative both in written word (Amazon) and on Spotify (audio version) holding my attention and well written. If you are exploring solutions to increasing your sales effectiveness or simply sharpening your client development skills, I highly recommend investing in this book."
— Don C., Vice President Sales
Close Every Sales Call is available as and audio book as well and available anywhere you buy your books and podcasts!